Behavioral Design Patterns

Table Of Content

• Social proof / pressure
• Which fiction book would you recommend to product leaders? Why?
• Why should project and product managers care about behavioral science?
• Strategy 2: Make or change your user’s habits
• When Migraines Require Lifestyle Change
• Engage the Pre-Attention Area of the Brain to Create Eye-Catching Products

Rory Sutherland calls this “psycho-logic” in his brilliant book Alchemy. The objective of most intervention strategies is to not only to change behaviour, but to change this new behaviour into a routine behaviour (a habit), so the new behaviour will stick. Finding the answers to these questions will provide you with a blueprint of where to spot opportunities for behavioural change.

Social proof / pressure

Ability doesn’t mean the person’s ability or skill level in performing an action, but in how easy it is for the user to perform an action. Clicking on a sign up button is easy, while filling in a long form is harder. A job to be done must have a goal, contain an action or object and must not contain a solution. If we define a solution too early, we are coming up with an undeveloped idea too early. If you can’t interview your users, make assumptions and verify them later. The simple fact is, we are all bound by our biases, aware of them or not, and we should be sure we are not harming anyone.

Which fiction book would you recommend to product leaders? Why?

When we encounter a partition, it prompts us to think about our decision. If we have an enormous bowl of chips on our lap, we’ll instinctively keep grabbing more handfuls. Conversely, if we finish one small bag of chips and we’re in the mood for more, we’ll be more deliberate in our decision to grab another one because of that one small partition—opening the bag. In other words, partitioning gives you a decision point at which you are to evaluate your actions, in this case, to stop or carry on.

Why should project and product managers care about behavioral science?

We can extend Fogg’s model, basing it on a model proposed by Stephen Wendel. He includes three further stages; evaluation, timing and experience, with reaction being much like Fogg’s motivation. For the sake of brevity, I find that these further stages are not always needed, but they can add some nuance to the process if needed. Once the user’s mind is prompted to think about a potential action, there is an automatic reaction in response.

Is Behavioral Design the same as UX Design?

Visa's Recommerce Behavioral Insights Lab Aims to Make Circular Shopping Behaviors the Norm - Sustainable Brands

Visa's Recommerce Behavioral Insights Lab Aims to Make Circular Shopping Behaviors the Norm.

Posted: Tue, 25 Jul 2023 07:00:00 GMT [source]

See how design choices, interactions, and issues affect your users — get a demo of LogRocket today. LogRocket lets you replay users' product experiences to visualize struggle, see issues affecting adoption, and combine qualitative and quantitative data so you can create amazing digital experiences. If either of the first two strategies is not available, then you must help the user consciously undertake the target action. This is the hardest and means appealing to their rational and thinking self.

This might include placing the most environmentally friendly option as the default choice in a selection menu, or highlighting the most popular plan on a pricing page to guide the user's choice. A variety of behavioral design methods can be used to influence user behavior and enhance user experience. Here are some commonly used techniques and how to use them in UX design.

Our point of departure for designing interventions for behavioural change always starts with the question, “How might we help people to make better choices? Moreover, how could we create products, services, and experiences to contribute to helping people achieve their goals or dreams? Our commitment to this mission is sacred, even to the point that we refuse to accept work that doesn’t match this mission. Behavioral design is a method that applies principles from the fields of behavioral science, psychology, and economics to influence human behavior.

When Migraines Require Lifestyle Change

In this video, you can find a brief explainer of the SUE | Influence Framework©. Since 2018, we now have a second psychologist in the ranks of noble prize winners. Richard Thaler built upon the work of Kahneman and Tversky and zoomed in on how to make use of System 1-System2 thinking to nudge people into better decision-making in wealth, health, and happiness.

Before we had these platforms, we understood more about how certain content got to certain people because it came in newspapers or on billboards. Now we have a situation where everybody’s got their own little reality. So it’s hard to reason about what people are seeing and why and how that all fits together — let alone what to do about it — if we can’t even see it. UW News spoke with Roesner about how TikTok recommends videos; the impact that has on users; and the ways tech companies, regulators and the public might mitigate unwanted effects. Our licensed and board-certified psychiatrists use the latest research and state-of-the-art technology to design care plans that may include medication, neuromodulation and gene sequencing.

Curve created a tool that integrates behavior design thinking and technology to address mental health in schools. This is the traditional route and still where you find most of the leaders in the field. To build your career here, you’ll climb the academic ladder, studying your way through Masters and PhD programs in the social or behavioral sciences, and eventually teach and conduct research at a university. Sometimes this will be supplemented with work writing books and consulting.

Which anxieties, doubts, prejudices or bad habits he holds stand in the way of embracing the desired behaviour or which pains or frustrations we could solve for him. Designers should not be mere decorators, but understand language and microcopy, which is a crucial design skill, now more than ever. A trigger is always followed by an action that gives the user a variable reward.